June 2026 – KST Law (in cooperation with Kinstellar) is pleased to have worked with lead counsel, Orrick, Herrington & Sutcliffe, on the Turkish law aspects of Unifonic’s acquisition of the entire issued share capital of Seg mentify UK Holding Company Limited, and its subsidiary Seg mentify Yazılım, an AI-driven personalisation and customer engagement SaaS platform.
With its acquisition of Seg mentify, Unifonic further expands its AI capabilities and strengthens its customer engagement offering. The transaction supports the company’s strategy of combining communication, customer intelligence and personalisation technologies to deliver more integrated and data-driven digital experiences.
As part of Unifonic, Seg mentify will contribute its expertise in AI-powered personalisation and behavioural intelligence to a broader technology ecosystem. The combination is expected to enhance the delivery of personalised customer experiences and support enterprise clients in improving engagement, loyalty and conversion outcomes.
Partner Edmund Emre Özer, Managing Associate Eren Ertem, Senior Associate Helin Akbulut and Associate Osman Tuğberk Çakırca worked on the project, supporting Orrick and Unifonic throughout the transaction.